We figure out exactly who should be hearing from you, then write and run the campaigns that get those people replying.
Emailing companies that were never going to buy.
The same template sent to thousands of people, deleted on sight.
Prospecting that happens in bursts and stops when something else comes up.
No way of knowing who at a company can actually sign off.
Three things decide whether a campaign works.
Which industries, company sizes, and job titles get emailed is decided before anything sends.
Each email names a specific reason you're worth 15 minutes. No mail-merge templates.
Lists, sending, and follow-up all live in one place, so you can see what happened and change it.
Every campaign runs these five stages in this order. When something underperforms, you can tell which stage caused it.
We write down who counts as a real prospect: industry, headcount, job titles. That list doesn't get loosened later to hit a number.
Outreach goes out from domains we buy for it, with DNS records set up properly and mailboxes warmed first.
We pull the companies and people who fit, add the details the email needs, and bounce-check every address before sending.
Details like a recent hire or a tool they use get pulled into the email automatically, so it stays specific at a few hundred sends.
We read the replies, change the list or the angle based on what came back, and send the next batch.
Working out which industries, company sizes, and job titles are worth emailing.
Building the list of companies and the specific people to contact at each.
Writing the emails and running the sequences day to day.
Handling replies and getting interested people onto your calendar.
Plenty of outbound fails for a boring reason: the emails land in spam. Usually a domain that's been burned, DNS records never set up, or a brand-new mailbox sending hundreds on day one.
So the setup gets done before anything sends, and your real company domain never sends a cold email.
Outreach runs on separate domains we buy for it. If one gets flagged, your company domain is unaffected.
Three DNS records that prove the email is really from that domain. Without them, most of it goes to spam.
New mailboxes send a small number of emails a day for a few weeks before real campaigns start.
We check inbox placement and bounce rates weekly. If they slip, sending pauses until it's sorted out.
Worth being straight about this before you pay for anything.
Irongate is founder-led. The person who built this runs the campaigns, so you're dealing with whoever is writing your emails rather than an account manager relaying messages.
We built this framework after watching outbound get sold as a volume problem when it is almost always a relevance and infrastructure problem. Most of what agencies charge for is a template and a sending tool. The work that actually moves a campaign is slower than that, and nobody wants to do it.
These are the ranges we work to. We've no client history to point at yet, so treat them as what we're aiming for, not a promise. We'll talk through what's realistic for your market on the call.
Setup and warmup take the first couple of weeks, so the first replies usually come in weeks two to three.
Per client, spread across a few sending mailboxes. The list decides the volume.
What we're aiming for per month once campaigns are running. Depends heavily on your offer and market.
The most we'll take at once. Fewer clients is what pays for the manual work on each.
45 days. Domains, lists, and live campaigns, so you can judge this on real replies instead of a pitch.
Plus $250 for each qualified meeting booked. The fee covers the hours: research, list building, copy written per segment, and infrastructure maintained daily. The per-meeting half means part of what we earn depends on meetings actually happening.
Most people start with the pilot. If we don't think it'll work for you, we'll say so on the call.
Book a Strategy CallWe write the emails for your offer and your market. Nothing gets reused from another client's campaign.
You get the lists, the email copy, and the reply data. Ask about any of it any time.
We'd rather email 800 people who fit than 8,000 who mostly don't. Fewer sends, better replies, healthier domains.
We'll tell you what we think is achievable and where we're unsure. No projections we can't back up.
How well outbound works comes down to your offer, who you're emailing, and timing. We'll give you a straight read on all three.
The questions that come up on nearly every first call, answered here so you don't have to spend the call on them.
It depends on scope and volume, so the honest answer is a range rather than one number. Most engagements start with a 45-day pilot at $2,999, which covers domains, list building, and live campaigns.
After that it's $4,997 a month plus $250 for each qualified meeting booked. Bigger lists, more mailboxes, or multiple offers running at once push it higher. We'll quote you properly once we know what you're selling and who to.
Yes. The prospect lists, the email copy, the sequences, and the reply data are yours, and we'll hand them over in a usable format when you ask.
The sending domains we buy for your campaigns can be transferred to you as well. Nothing is held back as leverage to keep you paying.
Usually. Replies and booked meetings can be pushed into HubSpot, Pipedrive, Close, or anything with a standard integration or an open API.
If yours is unusual or heavily customised, tell us on the call and we'll say plainly whether it's a clean integration or a manual export each week. We'd rather set that expectation than promise a sync we can't deliver.
We aim for 5 to 15 qualified meetings a month once campaigns are running properly, which is usually from month two onward.
Irongate is new and has no client history to point at, so treat that as the target we work to rather than a guarantee. Where you land inside it depends on your offer, how big the market is, and how competitive the inbox already is for your buyer. Anyone quoting you a firm number before seeing your offer is guessing.
There's a rough floor. If there are fewer than about 1,000 companies that genuinely fit, you'll exhaust the list in a couple of months and cold email becomes the wrong tool. Somewhere north of a few thousand contactable buyers gives a campaign room to run and iterate.
Small markets aren't hopeless, they just need a different approach: far fewer emails, researched one at a time, closer to manual outreach than a campaign. We'll size your market before you commit to anything, and say so if the numbers don't support it.
Weeks one and two are setup: agreeing who to target, buying and configuring sending domains, DNS records, and starting mailbox warmup. Nothing goes out to real prospects yet, and that's deliberate.
Campaigns go live once the mailboxes are warm, so first replies typically land in weeks two to three. Month one is about proving the setup works and getting real reply data to adjust against, not hitting a meeting target.
No, and we'd push back if you asked. Cold outreach runs on separate domains we buy for it. If one gets flagged by a spam filter, your real company domain and your team's day-to-day email are unaffected.
Half an hour on your offer and market, and an honest answer on whether this is worth doing.
A direct, high-level conversation regarding your current process and objectives.